ARE YOU THE PERSON WHO LIKES TO DO THE SAME THING OVER AND OVER AGAIN - HOPING YOU DON'T LEAVE A STEP OUT OF THE PROCESS?
Why risk making a mistake or leaving a step out of the process - substantially reducing the chances of increasing the number of successful outcomes and conversions?
Automating your email marketing process can really make a positive difference for you and your business.
With email there are two types of automations to consider:
Autoresponders: An autoresponder is an email message or series of messages that is sent to someone who requests information from you - using a form or call to action on your website, social media or other landing page.
Worfklows: Action based automations. A series of rules, campaigns, emails, integrations, etc designed to process tasks in a specific order.
Autoresponders work for you 24/7/365 so that you can be responsive immediately. Autoresponders are usually set up with the initial email sent immediately upon the information request and then additional follow up emails are sent out that lead the subscriber through the buying cycle. When you choose PowerVision360 to create your autoresponder campaigns, we can do the basics for you which will include a creating a form, creating an email template and creating an autoresponder blueprint. For the more advanced projects we offer at an additional price: Graphics, Content Writing, Custom Coding and Integration.
Workflows provide an automation of one to many processes and can include complex integrations of programs and reporting. Different Email Service Providers (ESP) may or may not offer the ability to implement workflow automations. If your email service provider does not offer this feature, you may have to change ESP's. (We offer a migration service) Within the same ESP you may have several levels of service offerings and basic levels of service may or may not offer workflows. If your ESP doesn't offer the workflow options at the level of service you have contracted, then you may need to upgrade your service to a level that offers workflows. (Here is a list of companies we recommend which range in price, but offer the features for workflows. At PowerVision360 we create three levels of workflows:
- Basic: Fill in a form, tag the lead for identification, send a campaign (autoresponder), reach a goal (exit the workflow when campaign is finished being sent.
- Structured: All of the above, but incorporates a variety of additional workflow components and uses one of our pre-formatted workflow blueprints. (Ask us about purchasing a blueprint with a training video).
- Complex: All of the above, but highly customized, has decision trees, multiple goals, multiple triggers, multiple campaigns, and most importantly integrated into other applications such as webinars or social media.